Our story
Named for staying power
Sumud is an Arabic word for steadfastness: the quiet strength to stay rooted, to hold your ground, to endure. It's the standard we hold every fragrance to.
Sumud Scents was born from a simple idea: you shouldn't have to spend a fortune to smell incredible. We make high-quality fragrances inspired by the world's most-loved scents, at a fraction of the price.
Chapter One was a small first release, shared with friends and family. Their honest feedback shaped everything that came next.
Chapter Two opens Sumud to everyone, with the same promise: scents that are still there at the end of the day.
How it works
How a scent earns its number
01
We choose
We start with the fragrances people already love, the ones that have earned their reputation, and pick the ones whose character is worth capturing.
02
We wear it
We personally test every scent before it gets a number. If it doesn't project, if it fades by lunchtime, if it doesn't capture the spirit of the original, it doesn't make the cut.
03
We give it a number
What a scent can do decides its series: 12, 24 or 48 hours. The first digit of its number is the promise, so you always know what you're buying.
- 12HRSThe Daily
- 24HRSMorning to Midnight
- 48HRSThe Heavyweights
Honest about what we are
Sumud fragrances are inspired by well-known scents. They aren't the originals, and we aren't affiliated with the brands that make them. That's why every scent says plainly what it's inspired by, and why we'd rather you smell it and love it than take our word for it. If you don't, our guarantee is there.
Same-day dispatch
Order before 2pm, dispatched the same working day
Free UK delivery
On all orders over £50
3 for £80
Mix any three bottles. Saving applied in your basket
14-day guarantee
Not in love with it? We'll make it right.
Find your signature
Answer five quick questions and we'll match you with a scent, or browse the collection yourself.
